78%
of sellers are more likely to hire an agent who offers high-resolution photography
Source: Zillow 2025 Consumer Housing Trends Report
36%
of sellers found their agent online, up from 15% in 2018
Source: Zillow 2025 Consumer Housing Trends Report
91%
of sellers used an agent in 2025, a record share
Source: NAR 2025 Profile of Home Buyers and Sellers
2.43%
average buyer's agent commission in Q2 2025, after the 2024 practice changes
Source: Redfin
1. Photos and tours are the new first showing
Most buyers see your home on a phone long before they walk in. Zillow's research found 78% of sellers are more likely to hire an agent who offers high-resolution photography, and 75% one who offers virtual tours or floor plans. Good light, a clean floor plan and a 3D tour do more for a listing than any description.
2. AI search rewards clear, accurate listings
Buyers now ask search tools questions like 'quiet street, near the bus, room for an office.' Listings with complete, accurate details on parking, commute, layout and updates show up for more of those questions. AI can help draft the description; a person should check every fact.
3. Virtual staging: useful, with disclosure
Virtual staging can help buyers picture an empty room. Industry rules generally require that altered or AI-staged photos be labeled, and buyers should be able to see the real room. Overdone edits backfire at the showing.
4. Price with people, not just algorithms
Instant estimates are a starting point. Zillow reports a median error of 7.01% for homes not on the market, which can mean tens of thousands of dollars in North Jersey. A comparative market analysis built from the right recent sales, adjusted for condition and building, protects your net.
5. Fees are negotiable, and that is in writing
Since the 2024 practice changes, commissions are clearly negotiable. Redfin reported the average buyer's agent commission at 2.43% in Q2 2025. Winfar's listing fees are less than the typical 5 to 6 percent people hear about, and the exact figure is agreed in writing before anything is marketed. See sell your Fort Lee or Bergen County home, or check what your home may be worth with our home value request.
Sources
- Zillow, 2025 Consumer Housing Trends Report (Dec 30, 2025)
- NAR, 2025 Profile of Home Buyers and Sellers, highlights (Nov 4, 2025)
- Redfin, buyer's agent commissions Q2 2025 (Aug 12, 2025)
- Zillow, Zestimate accuracy
Educational content, not legal, tax or financial advice. Figures are from the cited sources as of publication.